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February 4, 2009 (C)

ALLEGIANT AIR ANNOUNCES SELECT MARKETS FOR SERVICE TO A NEW SUNNY VACATION DESTINATION

AIRLINE LAUNCHES CONTEST TO GUESS ALLEGIANT'S NEWEST DESTINATION

Las Vegas, Nev. – Las Vegas-based airline Allegiant Air, today announces it will offer low-cost, nonstop flights from selected markets to a soon-to be-announced new sunny vacation destination. Only 12 markets will receive the new nonstop service which will be announced officially February 18.

The following selected markets are affected: Bellingham, Wash.; Billings, Mont.; Des Moines, Iowa; Fargo, N.D.; Grand Junction, Colo.; McAllen, Texas ; Missoula, Mont.; Medford, Ore.; Monterey, Calif.; Sioux Falls, S.D.; Springfield. Mo.; and Wichita, Kan.

"These markets continue to be outstanding for Allegiant," Maurice J. Gallagher Jr., Allegiant Air president & CEO, said. "We're pleased to announce we will soon offer these communities yet another low-cost, nonstop route. We are confident this new sunny destination will have great appeal."

Allegiant is offering these communities the chance to guess the destination Allegiant will be announcing on February 18. The carrier's "Guess Allegiant's New Destination and Win!" contest can be found at www.allegiantair.com/contest. Between February 4 and 13, 2009, customers can enter their best guess. If the guess is correct, customers will be entered into a contest for a chance to win two roundtrip tickets to the new destination, or any Allegiant destination served from these select markets. One winner from each market will be chosen.

About the offer:

No purchase necessary. A purchase will not increase your chances of winning. To qualify for the drawing, you must enter by 11:59 PM (EST) on February 13, 2009. Winner will be determined by random drawing among those have selected the correct destination. The destination will be defined by any city in a 100 mile radius from the actual destination airport. The drawing will be conducted on or about February 20, 2009 by Allegiant Air (the company) from among all eligible entries. Decisions of the company are final. Odds of winning a prize depend on the total number of eligible entries received. Only one entry per email address will be accepted. The contest is open to the following Allegiant-served markets only: Bellingham, Wash.; Billings, Mont.; Des Moines, Iowa; Fargo, N.D.; Grand Junction, Colo.; McAllen, Texas ; Missoula, Mont.; Medford, Ore.; Monterey, Calif.; Sioux Falls, S.D.; Springfield. Mo.; and Wichita, Kan. Open to legal residents of the continental U.S., Mexico or Canada; 21 years of age and older. Employees (and their immediate families) of Allegiant Air, Alamo/National Car Rental, the airports served by Allegiant, representatives of Allegiant airports, participating partners and all media partners and advertising agencies are not eligible. Void where prohibited. Federal, state, and local laws and regulations apply. Allegiant reserves the right, to cancel, alter or suspend this Sweepstakes.

About The Company:

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), focuses on flying travelers in small cities to world-class leisure destinations such as Las Vegas, Los Angeles, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

Contact:

Tyri Squyres | Allegiant Air | Phone: 702-851-7370 | tyri.squyres@allegiantair.com